THG
Graphic design, digital design, photo editing and retouching
During my time at THG (formerly The Hut Group), I produced a range of digital assets across a diverse portfolio of fashion, lifestyle and beauty brands. These included Coggles, AllSole, MyBag, Lookfantastic, HQhair, Mankind, Myprotein and Zavvi.
I collaborated with stakeholders across the business and ensured that creative outputs aligned with brand guidelines and objectives. Working with a variety of brand identities and creative styles, I consistently delivered on-brand, visually compelling designs tailored to each audience.
A large part of my role involved creating web banners, newsletters and social media assets to support seasonal campaigns, product launches, promotional events, sales and competitions across THG’s portfolio.
Key projects included the Christmas 2013 campaigns for MyBag and AllSole, the Mother’s Day 2014 campaign for MyBag, and the Coggles Outlet.
My work combined both technical and creative expertise. I sourced, edited, and retouched imagery, layering elements into dynamic digital compositions. Combining this with typography, logos, and graphic assets, I produced engaging visuals that enhanced brand presence and drove customer engagement.
This role gave me valuable experience in working across multiple brands simultaneously, balancing creativity with commercial impact, and delivering assets in a fast-paced e-commerce environment.