BJSS

Branding, creative direction, graphic design, web design, marketing, activation, project management

I joined BJSS (now part of CGI) as Marketing Design Executive in July 2019, and after creating the brand and identity for the BJSS Academy, I was tasked with refreshing the BJSS core brand.

There was feedback from clients and employees that the existing brand was too corporate, and BJSS wanted a bold new look. I was asked to modernise and ‘electrify’ the brand, to make it stand out against competitors. I wasn’t allowed to change the logo, however, everything else was up for grabs. 

I developed a vibrant new visual identity, including icon styles and image libraries. I rolled out the new brand across all marketing materials, created new company templates, and redesigned the BJSS website, which I built in WordPress CMS (and later, in HubSpot).

Since 2019 I have developed concepts and design solutions for different areas of BJSS, and executed hundreds of deliverables including brochures, eBooks, white papers, reports, adverts, event stands, banners, office graphics, presentations, bids, social graphics, and newsletter templates.

I was promoted to Brand & Design Lead in 2022, and in 2023 I was tasked with rebranding BJSS again. I carried out research and analysis, before engaging a brand agency. Together, we developed creative territories to present to the board of directors. Once a route had been decided upon, we developed a new visual identity – making BJSS more refined, sleek, and professional. This time round, I was given permission to change the colour of the logo. We chose orange as an accent colour, which we used for the Triflex - the brandmark part of the BJSS logo, and evolved the Triflex to become a visual device within the brand.

I developed brand guidelines, an icon suite and image library, created a plan for rolling out the brand across the entire BJSS estate, then engaged my design team to assist in the execution of deliverables, and liaised with internal comms around a soft launch.

In parallel with the rebrand, I was also part of a small team leading a new website build, which was to be launched at the same time as the brand. We worked closely with a development agency to design and build the new site in HubSpot.

Following the launch of the new brand and website in May 2024, I continued to lead brand and design within the marketing department, providing line management and pastoral care to my team.

I developed conceptual ideas and design solutions across the business, focusing on high-value projects while continuously evolving the website and maintaining a fresh, consistent brand presence.